The Invisible Customer

In this episode of Applied AI Australia, Ramon Rodriguez highlights the transformative impact of AI on the customer journey. He shares a personal experience where AI, specifically Perplexity, streamlined his decision-making process to invest over $10,000 in home renovations without visiting a traditional website.

Ramon highlights how businesses can capture 'invisible customers' and adapt to the new AI-driven decision-making landscape. He outlines three actionable steps for businesses to enhance their AI visibility: ensuring digital clarity, creating answer assets, and building authority through credible sources.

The episode underscores the urgency for businesses to integrate AI strategies to remain competitive as AI's influence rapidly grows

.00:00 Introduction to Applied AI Australia

00:22 The Power of AI in Everyday Decisions

03:12 The Invisible Customer Phenomenon

04:59 AI's Influence on Business Decisions

09:50 The Changing Customer Journey

13:15 Three Moves to Capture Invisible Customers1

5:50 Conclusion and Call to Action