He built the digital division at 23
At 23, Ramon was asked to establish and lead a new Yellow Pages division helping Australian businesses move online through websites, data and digital services. Yellow Pages still held one of the strongest commercial positions in the country. Revenue continued to arrive and the existing model still looked viable. Leadership understood that the internet had arrived, and the organisation believed it had more time to respond.
Customer behaviour had already moved. The digital offer was credible. The market shifted before the operating model did.
Customer behaviour moves before the operating model.
That gave Ramon an early view of how established organisations lose advantage. The warning rarely arrives as one dramatic event. It shows up first in changing customer behaviour, slower organisational decisions and a widening gap between the market and the way the business still operates.
