A new digital division at 23
When Ramon was 23, Yellow Pages asked him to set up and lead a new division. It helped Australian businesses move online through websites, data and digital services. Revenue continued to arrive and the existing model still looked viable. Leadership understood that the internet had arrived, and the organisation believed it had more time to respond.
Customers had already moved online and the digital offer was credible, but the operating model had not changed.
That gave Ramon an early view of how established organisations lose advantage. The first signs are changing customer behaviour, slower decisions and a widening gap between the market and how the business operates.
