Episode 4
Death of the Search Bar
Anthony Mittelmark • Former PwC Partner, Former CTO Fujitsu
Key topics
- • AI search disruption and AEO/GEO
- • Intent resolution framework
- • Curation and decision support
- • Brand utility vs brand legacy
- • Agent-to-business commerce
Key stats
- • Australian online retail reached $65 billion in 2025
- • AI search expected to influence 20-30% of online retail ($19 billion)
- • $6.8 billion spent over Black Friday/Cyber Monday 2025
- • Some industries already get 20-30% of traffic from ChatGPT